Power BI Sales Dashboard With Dax Measures ( FMCG Beverages - Drinking Company)

Used DAX Measures in Power BI Sales Dashboard Of a Beverages Company

MEASURE_NAME	MEASURE_DESC	EXPRESSION
Category Sales	Sales Of Category	CALCULATE ( [Sales], ALLEXCEPT ( 'ProductMaster', ProductMaster[Category] ) )
Category Sales MTD	Category Sales Month Till Date	IF ( [ShowValueForDates], CALCULATE ( [Category Sales], DATESMTD ( Calendar[Date] ) ) )
Category Sales PMTD	Category Sales Previous Month Till Date	IF ( [ShowValueForDates], CALCULATE ( [Category Sales], CALCULATETABLE ( DATEADD ( Calendar[Date], -1, MONTH ), Calendar[DateWithSales] = TRUE ) ) )
Category Sales PYC	Category Sales Previous Year Complete	IF ( [ShowValueForDates] && HASONEVALUE ( 'Calendar'[Year] ), CALCULATE ( [Category Sales], PREVIOUSYEAR ( 'Calendar'[Date] ) ) )
Category Sales YTD	Category Sales Year Till Date	IF ( [ShowValueForDates], CALCULATE ( [Category Sales], DATESYTD ( Calendar[Date] ) ) )
Contribution Of Total	Contribution Of Total	IF([Sales]>0,[Sales]/[Total Sales])
Date of Last Purchase	Date of Last Purchase	LASTDATE('Sales Files'[Date])
Days Since Last Purchase	Days Since Last Purchase	VALUE ( CALCULATE ( MAX ( 'Sales Files'[Date] ), ALL ( 'Sales Files' ) ) - [Date of Last Purchase] )
Delta MS % MTD vs PMTD	Delta Market Share Month Till Date vs Previous Month Till Date	[My Company MTD MS %]-[My Company PMTD MS %]
Delta MS % MTD vs PMTD Arrow	Delta Market Share Month Till Date vs Previous Month Till Date Arrow	SWITCH ( TRUE (), [Delta MS % MTD vs PMTD] <= 0, UNICHAR ( 9660 ), [Delta MS % MTD vs PMTD] >= 0.0001, UNICHAR ( 9650 ), BLANK () )
Delta MS % YTD vs PYC	Delta Market Share Year Till Date vs Previous Year Complete	[My Company YTD MS %]-[My Company PYC MS %]
Delta MS % YTD vs PYC Arrow	Delta Market Share Year Till Date vs Previous Year Complete Arrow	SWITCH ( TRUE (), [Delta MS % YTD vs PYC] <= 0, UNICHAR ( 9660 ), [Delta MS % YTD vs PYC] >= 0.0001, UNICHAR ( 9650 ), BLANK () )
Growth % MTD vs PMTD	Growth % Month Till Date vs Previous Month Till Date	VAR ValueCurrentPeriod = [Sales MTD] VAR ValuePreviousPeriod = [Sales PMTD] VAR Delta = IF ( NOT ISBLANK ( ValueCurrentPeriod ) && NOT ISBLANK ( ValuePreviousPeriod ), ValueCurrentPeriod - ValuePreviousPeriod ) RETURN DIVIDE(Delta,[Sales PYTD])
Growth % YTD vs PYTD	Growth % Year Till Date vs Previous Year Till Date	VAR ValueCurrentPeriod = [Sales] VAR ValuePreviousPeriod = [Sales PYTD] VAR Delta = IF ( NOT ISBLANK ( ValueCurrentPeriod ) && NOT ISBLANK ( ValuePreviousPeriod ), ValueCurrentPeriod - ValuePreviousPeriod ) RETURN DIVIDE(Delta,[Sales PYTD])
Lost Customers	Lost Customers	CALCULATE ( DISTINCTCOUNT ( 'Sales Files'[Store Code] ), FILTER ( 'Sales Files', [Days Since Last Purchase] > 30 ) )
MS %	Market Share	IFERROR([Sales]/[Category Sales],BLANK())
MS % PMTD	Market Share Previous Month Till Date	IFERROR([Sales PMTD]/[Category Sales PMTD],BLANK())
MS % PYC	Market Share Previous Year Complete	DIVIDE([Sales PYC],[Category Sales PYC])
MTD Growth Arrow	Month Till Date Growth Arrow	SWITCH ( TRUE (), [Growth % MTD vs PMTD] <= 0, UNICHAR ( 9660 ), [Growth % MTD vs PMTD] >= 0.0001, UNICHAR ( 9650 ), BLANK () )
MTD MS %	Month Till Date Market Share	IFERROR([Sales MTD]/[Category Sales MTD],BLANK())
My Company MS %	My Company Market Share	CALCULATE([MS %],ProductMaster[Company]="My Company")
My Company MTD MS %	My Company Month Till Date Market Share	CALCULATE([MTD MS %],ProductMaster[Company]="My Company")
My Company PMTD MS %	My Company Previous Month Till Date Market Share	CALCULATE([MS % PMTD],ProductMaster[Company]="My Company")
My Company PYC MS %	My Company Previous Year Complete Market Share	CALCULATE([MS % PYC],ProductMaster[Company]="My Company")
My Company YTD MS %	My Company Year Till Date Market Share	CALCULATE([YTD MS %],ProductMaster[Company]="My Company")
New Customers	New Customers	VAR currentDate = MIN ( 'Sales Files'[Date] ) VAR currentCustomers = CALCULATETABLE ( VALUES ( 'Sales Files'[Store Code] ), 'Sales Files'[Date] >= currentDate ) VAR pastCustomers = CALCULATETABLE ( VALUES ( 'Sales Files'[Store Code] ), ALL ( 'Calendar'[Date] ), 'Calendar'[Date] < currentDate ) VAR newCustomers = EXCEPT ( currentCustomers, pastCustomers ) RETURN COUNTROWS ( DISTINCT ( newCustomers ) )
Repeat Customers	Repeat Customers	IFERROR([Unique Customers Billed]-[New Customers],"")
Sales	Sales	SUMX('Sales Files',[QTY_Case]+([Qty_Bottle]/[Case Size]))
Sales MTD	Sales Month Till Date	IF([ShowValueForDates],CALCULATE([Sales],DATESMTD(Calendar[Date])))
Sales PMTD	Sales Previous Month Till Date	IF ( [ShowValueForDates], CALCULATE ( [Sales], CALCULATETABLE ( DATEADD ( Calendar[Date], -1, MONTH ), Calendar[DateWithSales] = TRUE ) ) )
Sales PYC	Sales Previous Year Complete	IF ( [ShowValueForDates] && HASONEVALUE ( 'Calendar'[Year] ), CALCULATE ( [Sales], PREVIOUSYEAR ( 'Calendar'[Date] ) ) )
Sales PYTD	Sales Previous Year Till Date	IF ( [ShowValueForDates], CALCULATE ( [Sales], CALCULATETABLE ( DATEADD ( 'Calendar'[Date], -1, YEAR ), 'Calendar'[DateWithSales] = TRUE ) ) )
Sales YTD	Sales Year Till Date	IF([ShowValueForDates],CALCULATE([Sales],DATESYTD(Calendar[Date])))
ShowValueForDates	Return TRUE where Last Date With Data is Avalable	VAR LastDateWithData = CALCULATE ( MAX ( 'Sales Files'[Date] ), ALL ( 'Sales Files') ) VAR FirstDateVisible = MIN ( 'Calendar'[Date] ) VAR Result = FirstDateVisible <= LastDateWithData RETURN Result
Total Sales	Total Sales	CALCULATE([Sales],ALL(StoreMaster[STATE]))
Unique Customers Billed	Unique Customers Billed	CALCULATE(DISTINCTCOUNT(StoreMaster[Store Code]),FILTER('Sales Files',[Sales]>0))
YTD Growth Arrow	Year Till Date Growth Arrow	SWITCH ( TRUE (), [Growth % YTD vs PYTD] <= 0, UNICHAR ( 9660 ), [Growth % YTD vs PYTD] >= 0.0001, UNICHAR ( 9650 ), BLANK () )
YTD MS %	Year Till Date Market Share	IFERROR([Sales YTD]/[Category Sales YTD],BLANK())